Creative Challenge:
To design standard shipping and display boxes, making it simpler for retailers to merchandise and enhance wayfinding for shoppers.
To design standard shipping and display boxes, making it simpler for retailers to merchandise and enhance wayfinding for shoppers.
Creative solution:
First was to find a common size that would work for all SKUs, next was to leverage highly disruptive brand colours and cues along with clear product descriptions. Finally, we added a playful appetite appeal to inspire shoppers.
First was to find a common size that would work for all SKUs, next was to leverage highly disruptive brand colours and cues along with clear product descriptions. Finally, we added a playful appetite appeal to inspire shoppers.